Gear 'N Up was established in the late 70’s by Steve and Jean Blank. They established the business and made a small garage based bike shop into one of the more profitable bike shops in the Fox Valley area. They also were the sponsor of a high end triathlon and mountain bike race team, which had great success. In 2000 the business was sold to a 5 person partnership. Along with the change of ownership the shop also moved to a more desirable area of Neenah (the current 1276 location) with much more space. It was then purchased in February 2012 by Randy O'Bright, the manager of Recyclist, a bicycle shop in Kaukauna.